Our New Look

Welcome to the new JRF.


Anchored by heritage and propelled by a dynamic vision for the future, we are committed to forging brand and industry partnerships through integrity, collaboration and discourse.

The new identity revitalises the brand by building a connection between its proud history, and its solutions based future.

Dynamic Heritage is created through dynamic juxtapositions between contrasting elements of the brand: bold vs refined, classic vs modern, vibrant vs subdued, humanist vs mechanical. Collectively, these juxtapositions create a confident and authentic vision of a brand that is ready for the future.

Our new identity was conceived by renowned Melbourne branding agency, Studio Ongarato. To read more about our collaboration, view our Q&A with founders Fabio Ongarato & Ronnen Goren here. 


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