Our New Look
21 October 2019
Welcome to the new JRF.
Anchored by heritage and propelled by a dynamic vision for the future, we are committed to forging brand and industry partnerships through integrity, collaboration and discourse.
The new identity revitalises the brand by building a connection between its proud history, and its solutions based future.
Dynamic Heritage is created through dynamic juxtapositions between contrasting elements of the brand: bold vs refined, classic vs modern, vibrant vs subdued, humanist vs mechanical. Collectively, these juxtapositions create a confident and authentic vision of a brand that is ready for the future.
Our new identity was conceived by renowned Melbourne branding agency, Studio Ongarato. To read more about our collaboration, view our Q&A with founders Fabio Ongarato & Ronnen Goren here.
