Anchored by heritage and propelled by a dynamic vision for the future, we are committed to forging brand and industry partnerships through integrity, collaboration and discourse.
The new identity revitalises the brand by building a connection between its proud history, and its solutions based future.
Dynamic Heritage is created through dynamic juxtapositions between contrasting elements of the brand: bold vs refined, classic vs modern, vibrant vs subdued, humanist vs mechanical. Collectively, these juxtapositions create a confident and authentic vision of a brand that is ready for the future.
Our new identity was conceived by renowned Melbourne branding agency, Studio Ongarato. To read more about our collaboration, view our Q&A with founders Fabio Ongarato & Ronnen Goren here.
Interview w/ our Creative & Brand Director, Georgia Danos
Salone del Mobile 2022
Our Top Picks for Melbourne Design Week 2022
Five minutes with Rachel Luchetti and Stuart Krelle from Luchetti Krelle
By Rachel Luchetti and Stuart Krelle
Five minutes with Ryan Russell & Byron George of Russell & George
Five minutes with Jean-Paul and Gilad from RITZ&GHOUGASSIAN
Ross Didier, Founder of Didier
studio-gram have curated their top 12 JRF products
Five minutes with Dave Bickmore and Graham Charbonneau of studio-gram
Five minutes with Jeremy Bull
5 Minutes with Cushla McFadden & Jade Nottage
Interview: France Soir & Sensory Lab
Our hearts are with you Victoria.
Five minutes with Bianca Hung
Working From Home w/ Jason Parry
5 Minutes with Angela Ferguson
The Futurespace Edit
Working From Home w/ Cal Lodding
Our Top Picks
Melbourne Design Week 2020
A note from our Creative Director, Georgia Danos.
5 Minutes with Paul Hecker & Hamish Guthrie
Our Top JRF Moments in 2019
Our Favourite Things from 2019
The Hecker Guthrie Edit
Amber Wallis Exhibition
The agency behind the new JRF identity.
Pedrali at Salone del Mobile 2019
TON x JRF
CEO of TON
An exclusive collaboration with JRF